Cases studies of results delivered for clients

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=3 height=108 BGCOLOR="#000066" TEXT="#F7F7FF" bgproperties="fixed" background="0e3006c2dkbliw.jpg"> <div> <I><B>      Strategy in Action</B></I></div> <div> </div> </td> </tr><tr> <td valign="top" rowspan="2" width=210 BGCOLOR="#666699" TEXT="#080000"> <div> <A HREF="index.htm" TARGET="_top" TITLE="Leaders in Corporate Strategy and Value "><U>Home</U></A></div> <div> <A HREF="clients.htm" TARGET="_top" TITLE="Consulting and Business Clients"><U>Clients</U></A></div> <div> <B>Case Studies</B></div> <div> <A HREF="research.htm" TARGET="_top" TITLE="Insight and analysis from research in ma"><U>Research</U></A></div> <div> <A HREF="who_we_are.htm" TARGET="_top" TITLE="Partners with great experience leading m"><U>Who We Are</U></A></div> <div> <A HREF="contact_details.htm" TARGET="_top" TITLE="Contact leading consultancy in growth an"><U>Contact Details</U></A></div> <div> <A HREF="publishing.htm" TARGET="_top" TITLE="Publishing, books, research, cookery boo"><U>Publishing</U></A></div> <bR> </td> <td valign="top" height=344 colspan=2 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> Bourbon & Pierce works with clients to increase the value of their businesses.  We measure our value by the impact we have on the bottom line, on the top line, and on our clients' share price.  What makes our approach different is a combination of strategy and implementation; we believe that a good idea is one that is put into action.</div> <bR> <div> Below you will find several case studies of work that we have done over the years.</div> <bR> <div> <TABLE BORDER="2" CELLPADDING="2" CELLSPACING="1" WIDTH="732" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 20 WIDTH="232"><div> <B>Corporate Strategy</B></div> </tD> <tD VALIGN=TOP WIDTH="241"><div> <B>Marketing</B></div> </tD> <tD VALIGN=TOP WIDTH="233"><div> <B>Feasibility Studies</B></div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 394 WIDTH="232"><div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Quoted Professional Services Firm: developed corporate strategy; identified businesses for divestiture, potential acquisition targets; defined financial transition plan, current and future valuations; provided executive coaching; designed overall implementation programme; developed business case for all elements of programme.  Stock price doubled within 12 months.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading Portuguese Bank: Supported takeover defense in conjunction with corporate finance advisers to identify operational levers of profitability, work which helped justify a US $ 2 bn premium to initial bid.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading Global Bank: developed strategy leading to formation of new division for transaction services, a profitable mutli-billion £ business today.</div> </tD> <tD VALIGN=TOP WIDTH="241"><div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading UK Telco: developed marketing plan for value added services which delivered $50 million in incremental revenues in 6 months.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading personal products company: developed campaign strategy focussed on new customer segment, resulting in a campaign that performed on tests three times higher than any previous</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading International Telco: developed global communications strategy and campaign that led to 4x improvement in awareness levels.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading UK retailer: developed multi-channel strategy and online sales and distribution for this High Street fashion retailer.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Boutique Hotel Operator: developed branding, corporate identity, and internet offering for <FONT SIZE="2" COLOR="#FF0000" FACE="Arial" ><A HREF="http://www.lescigognes.com" TARGET="_top" TITLE="http://www.lescigognes.com"><U>boutique hotel</U></A></FONT>.</div> <bR> </tD> <tD VALIGN=TOP WIDTH="233"><div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Global Investment Bank: developed market entry strategy for global bank which resulted in divestiture of two businesses and investment in two others, for a total repositioning of their local offer, and a minimum 40% increase in sales per division.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">International Hotel Investment Group: developed feasibility studies for market entry in a variety of international markets, leading to two successful hotel acquisition/development projects, and fifteen rejected markets.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading global confectioner: developed internet strategy for company that radically tempered their enthusiasm for investing in the internet as a business proposition.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Global IT firm: Led strategic, operational, and financial due diligence for two technology JV's, one in derivates trading, the other in airline reservation systems.</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 20 WIDTH="232"><div> <B>People Strategy</B></div> </tD> <tD VALIGN=TOP WIDTH="241"><div> <B>Sales</B></div> </tD> <tD VALIGN=TOP WIDTH="233"><div> <B>Turnarounds</B></div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 394 WIDTH="232"><div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading UK Retailer: developed people strategy and performance improvement programme worth annualised £100 million; gained board approval; established implementation programme; re-organised corporate structure, and redundancy plan.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leading Internet Bank: developed organisation design and governance structure of a leading UK internet bank.</div> </tD> <tD VALIGN=TOP WIDTH="241"><div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Global Bank: Developed and ran sales effectiveness programme for this world leader in Trade Finance.  Instituted new sales and marketing techniques that resulted in a CAGR of 75% in profitable sales.  Developed new distribution mechanism for product, and risk assessment methodology which has become a product sold to all clients.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Quoted Marketing Services Firm: developed new pipeline management method for firm which improved accuracy and tracking of pitches, improved co-operation across offices and markets, and consequent success rates rose by nearly 50%</div> </tD> <tD VALIGN=TOP WIDTH="233"><div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Quoted Marketing Services Firm: led turnaround of European Operations; defined strategy and implementation plan; stopped client defections, revitalised sales pipeline; reduced DSO by 70%; eliminated bad debts through persistent collections; returned business from 70% net loss to profitability in two quarters; negotiated acquisition and managed integration.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Division of Leading US Telco: developed all elements of marketing programme, internal and external, to support overall divisional turnaround.  Achieved loss to profit in 1 year.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c800000000.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Branded Fashion Apparel: developed turnaround strategy for fashion company including: range rationalisation, trade terms, supplier management, logistics and supply chain, executive team...company successfully sold after return to profits.</div> </tD> </tR> </TABLE></div> <bR> </td> </tr><tr> <td valign="top" colspan=2 height=28 BGCOLOR="#CC99FF" TEXT="#080000"> <div> <B>Contact us via email: </B><FONT SIZE="2" COLOR="#FF0000" FACE="Arial" ><A HREF="mailto:info@bourbonandpierce.com" TARGET="_top" TITLE="mailto:info@bourbonandpierce.com"><U><B>info@bourbonandpierce.com</B></U></A></FONT></div> <bR> </td> </tr></table></body>